logo-horizontal

Design Brief

THE PROJECT

The client needed a Logo for his Fitness Apparel Brand.

The goal was to appeal to men in their 20s and 30s who push the limits of their fitness on a regular basis.

The name is inspired by the french word "Fort" which means strength and "Fortitude", Courage in Pain and Adversity.

 KEYWORDS

 KEYWORDS

Strength-image

STRENGTH

STRENGTH

Resilience-image

RESILIENCE

Hardwork-image

HARDWORK

First Presentation

You can find the visual exploration here.

Exploration-Round01-Logos

CHOOSEN CONCEPTS

Logo-F

INITIAL

Logo-Fist

FIST

Logo-Stairs

STAIR

Second Presentation

During our early email exchanges, the client mentionned that he liked the idea of a fist. That's why I made two iterations for the fist concept as I knew it was dear to him.

INITIAL

Round02-F-Mark

STAIR

Round02-Stairs

FIST 01

Round02-Fist-Shield

FIST 02

Round02-First-Line
pattern-Texture-orange

CHOOSEN CONCEPT

Round02-Fist-Shield

Refinement & Logo Grid

REVISIONS

Refine-Logo-Final

GRID

GRID

Logo-grid-construction

BONUS - BADGES

logo-badge-circle-01
logo-badge-circle-02
logo-badge-circle-03
mockup-shirt-pattern

TESTIMONIAL

Hiring Eddy to design a Logo for our business was a successful and enjoyable experience.

Sean Dougall - Fortitude Founder


I post snippets of my work on Dribbble. I use Behance for presentations. Finally, Pinterest is my go to for inspiration.


I post snippets of my work on Dribbble. I use Behance for presentations. Finally, Pinterest is my go to for inspiration.

 

© Eddy Tritten, 2017. Portfolio built with @SempliceLabs